Case studies

The work, and the numbers behind it.

Every engagement is measured against pipeline. Here are a few we're especially proud of, across the industries we work with most: home services, legal, medical, and e-commerce.

Return on ad spend

4.6x

Home Services

Delaney Home Services

Challenge

A regional home services company plateaued after years of referral-only growth. Two prior agencies had failed to move their Google Ads ROAS above 2x.

Strategy

Rebuilt the website from scratch with a service-area architecture, restructured Google Ads around high-intent commercial keywords, and layered in a Local SEO program.

Execution

12-week rebuild, campaign restructure in month one, ongoing content and citation building for local dominance.

Results

4.6x return on ad spend within one quarter
138% year-over-year revenue growth
Top-3 map pack in 6 of 8 service cities
Cost per booked estimate reduced 41%

Organic lead growth

312%

Legal

Whitman & Associates Law

Challenge

A boutique law firm relied entirely on referrals and paid Google Ads with rising CPCs. They needed a durable organic pipeline.

Strategy

Full technical SEO overhaul, practice-area content architecture, and an editorial link-building program targeting legal publications.

Execution

9 months of consistent execution: 60+ new practice-area pages, weekly authority content, and PR-driven link acquisition.

Results

312% increase in qualified organic leads
Page-one rankings for 46 target keywords
Domain authority increased from 22 to 48
Paid ad budget reduced 30% while pipeline grew

Booked calls per month

184

Medical

Iyer Family Dentistry

Challenge

A single-location family dental practice needed to fill the schedule for two new hygienists, and needed it fast.

Strategy

Local SEO foundation plus a Meta Ads lead-gen funnel targeting new-patient intent in a 15-mile radius.

Execution

GBP fully optimized, 40+ citations built, review generation activated, Meta lead ads live within week two.

Results

184 booked new-patient calls per month
Practice at full capacity with a 3-week waitlist
Cost per booked appointment: $38 (industry avg $110)
5.0-star rating maintained across 400+ reviews

Revenue growth

217%

E-Commerce

Cedar & Oak Kitchen Co.

Challenge

A DTC kitchenware brand had strong product but stalled at $1.2M ARR. Meta CAC was climbing and organic was flat.

Strategy

Rebuilt the Shopify storefront around a stronger PDP structure, launched a Meta creative-testing engine, and built out category content for SEO.

Execution

New site live in 10 weeks, creative sprints from month one, and a 6-month SEO content cadence in parallel.

Results

217% YoY revenue growth
Site conversion rate up from 1.4% to 3.1%
Blended ROAS improved from 1.8x to 4.2x
Organic sessions up 340%

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