A small agency built by operators, for operators.
We started Northbound because most marketing agencies optimize for the pitch, not the partnership. We do it differently, small team, senior people, and every campaign judged by what it produces.
Help owner-operators build marketing they can rely on for the next decade.
A world where independent businesses aren't at the mercy of a single ad platform, algorithm, or referral source, because they have a marketing engine that produces demand on its own.
The four commitments behind every engagement.
Clarity over cleverness
Clear strategy beats clever tactics. We say what we'll do, do it, and report what happened, in plain English.
Craft first
Every deliverable is something we'd sign our name to. If it isn't good enough, it doesn't ship.
Measured against pipeline
Impressions are not outcomes. We optimize for booked calls, qualified leads, and closed revenue.
Long partnerships
We take on few clients on purpose. The best results come from years of compounding work with the same team.
Senior people you'll actually work with.
12 years leading SEO and paid media for professional services and DTC brands. Ex-in-house at two Inc. 500 companies.
Deep technical SEO background. Has recovered sites from every algorithm update since 2015 and rebuilt them stronger.
$40M+ in managed ad spend across Google, Meta, and LinkedIn for local businesses and e-commerce brands.
Product designer turned agency lead. Ships sites that look like art and convert like a good salesperson.
Eight years of deliberate growth.
Northbound founded as a two-person SEO consultancy.
Expanded into paid media after clients kept asking us to run their Google Ads.
Launched our website design practice, built to rank and convert.
Passed 180 clients scaled. Still senior-led, still deliberately small.
Let's build something that compounds.
Book a free 30-minute strategy call. We'll audit your funnel, uncover the biggest levers, and share a roadmap, whether you hire us or not.